Beck’s Art Labels Project
Beginning: July 1, 2013
What is it?
Beck’s has transformed its labels into a summer-long art exhibit. The Beck’s Art Labels project has been underway for more than 25 years in Europe. This is the second year for the program in the U.S. Beck’s has commissioned new art from independent artists. Their artwork will adorn Beck’s bottles for three full months, giving beer drinkers and art lovers the chance to consume original artwork while enjoying a beer.
Who is participating?
- Actor and musician Kid Cudi
- Fashion designer and entrepreneur Marc Eckō
- Artist and musician Willis Earl Beal
- Multi-medium artists The Date Farmers
- Interactive digital duo TM Sisters
- Photographer William Hundley
Where can I get them?
13.2 million bottles featuring Beck’s Art Labels will be available nationwide this summer, beginning July 1.
The Beck’s Art Labels project has been underway for more than 25 years in Europe. World-famous artists including Andy Warhol, Yoko Ono, Damien Hirst, Jeff Koons, MIA and more have participated.
The collective artistic real estate of 13.2 million Beck’s labels is 5.16 million square feet. This is approximately eight times the size of New York’s Museum of Modern Art. It is the equivalent of 95 acres of canvas, spanning more than 70 football fields.